Van Curaza Surf School

Van Curaza Surf School, Avila Beach, CA — I have worked with the Van Curaza Surf School (VCSS) since their inception developing their brand and creating much of their marketing assets such as the VCSS logo, brochure, posters and forms. The brochure is your standard "tri-fold" that can be found in hotel racks. However, I wanted to add extra value to the reader by making the backside of the brochure a mini poster and souvenir. It becomes more memorable and has the potential to not just be thrown away after the visitors' trips are over.

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