Richard Schmidt Surf School

Richard Schmidt Surf School, Santa Cruz, CA — I've been working with the Richard Schmidt Surf School for many years. Finally in 2016, they let go of their old (original) logo when we redesigned their website (3.0). I designed the new logo so that it's more modern and hip. However, it still retains the primary element of the surfer from the old logo. The alternate logo is ideal for small spaces and social media.

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